Case Study: Dark Times, Amazing Cheesecakes
Cheesecake Funk Overview:
Cheesecake Funk™, a testament to culinary creativity and passion, was established by owner and head baker, Vanessa Drews, in 2003. What began as a heartfelt endeavor to share exquisite cheesecakes with friends and loved ones quickly evolved in 2019 when she took her “passion project” full-time.
Shortly after launching her new small business startup, the world was hit by the Covid-19 global pandemic. Vanessa was now faced with an unwavering decision to quit and shut It all down a few months in, or double down on her dedication which fostered the origins of living her dream.
Cheesecake Funk™, is now known across the Twin Cities as the best cheesecake with 15 different flavors and also for the infamous Prince from Paisley Park being the original name creator for the brand.
In the wake of unprecedented times, Cheesecake Funk™ embarked on a visionary journey to not only adapt but to thrive. The primary objective was to seamlessly transition from pen and paper orders to a dynamic digital ecommerce store, ensuring a safe and touchless experience for customers amidst the challenges posed by the Covid-19 pandemic.
Objective
Strategy
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Central to our strategy was the complete redesign and launch of the Cheesecake Funk™ website transforming it into an intuitive ecommerce store that streamlined the ordering process and increased the customer experience.
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We recognized the importance of local search intent in driving visibility for Cheesecake Funk™. To achieve this, we meticulously optimized the website and Google Business for local search, ensuring that potential customers searching for cheesecakes in the Twin Cities would easily find and engage with the brand.
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By creating new content that highlighted Vanessa's journey, the brand's heritage, and the artistry behind each cheesecake, we fostered a deeper connection with their target audience.
Additionally, partnerships with local news outlets, including Twin Cities Live, helped propel Cheesecake Funk™ into the spotlight, amplifying the brand's reach and impact.
Outcomes: Campaign Success
The strategic deployment of the website redesign and digital campaign led to an astounding 789% increase in website traffic over a span of just three months.
Cheesecake Funk™ witnessed a remarkable +$18,000 surge in online revenue within the same three-month period. This financial achievement reaffirms the success of our strategy in fostering a seamless and satisfying ecommerce experience.
Our strategic emphasis on compelling storytelling and visually captivating social content resulted in a notable surge in the brand's social media channels gained an impressive 2,000 new followers.
The collaboration with well known local news outlets, including Twin Cities Live, provided a powerful platform for Cheesecake Funk™'s story to reach a wider audience.
Online Revenue
+$18K
Audience Awareness
+100%
Website Traffic
+789%
Social Followers
+100%
Vanessa Drews - Founder/Female Owner of Cheesecake Funk